Big data analytics capabilities and firm performance: An integrated MCDM approach
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Dosyalar
Tarih
2020
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Elsevier
Erişim Hakkı
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
Özet
This study explores the interdependence of big data analytics (BDA) capabilities and the impact of these capabilities on firm performance using an integrated multicriteria decision-making (MCDM) methodology. Drawing on a rich data set obtained from selected case study firms in Pakistan, three MCDM tools, namely, intuitionistic fuzzy decision-making trial and evolution laboratory (IF-DEMATEL), analytic network process (ANP), and simple additive weighting (SAW), are employed to assess the relative importance of BDA capabilities and the relationship of these capabilities with the firm performance. The results show that BDA capabilities are interdependent, and infrastructure capabilities are the highest-ranked among all, followed by management and human resource capabilities, respectively. The SAW results indicate an association between BDA capabilities and firm performance. Moreover, BDA capabilities are more strongly related to operational performance than to market performance.
This study explores the interdependence of big data analytics (BDA) capabilities and the impact of these capabilities on firm performance using an integrated multicriteria decision-making (MCDM) methodology. Drawing on a rich data set obtained from selected case study firms in Pakistan, three MCDM tools, namely, intuitionistic fuzzy decision-making trial and evolution laboratory (IF-DEMATEL), analytic network process (ANP), and simple additive weighting (SAW), are employed to assess the relative importance of BDA capabilities and the relationship of these capabilities with the firm performance. The results show that BDA capabilities are interdependent, and infrastructure capabilities are the highest-ranked among all, followed by management and human resource capabilities, respectively. The SAW results indicate an association between BDA capabilities and firm performance. Moreover, BDA capabilities are more strongly related to operational performance than to market performance.
This study explores the interdependence of big data analytics (BDA) capabilities and the impact of these capabilities on firm performance using an integrated multicriteria decision-making (MCDM) methodology. Drawing on a rich data set obtained from selected case study firms in Pakistan, three MCDM tools, namely, intuitionistic fuzzy decision-making trial and evolution laboratory (IF-DEMATEL), analytic network process (ANP), and simple additive weighting (SAW), are employed to assess the relative importance of BDA capabilities and the relationship of these capabilities with the firm performance. The results show that BDA capabilities are interdependent, and infrastructure capabilities are the highest-ranked among all, followed by management and human resource capabilities, respectively. The SAW results indicate an association between BDA capabilities and firm performance. Moreover, BDA capabilities are more strongly related to operational performance than to market performance.
Açıklama
Anahtar Kelimeler
Big Data Analytics, Big Data Analytics, Resource-based View, Resource-based View, Dynamic Capabilities, Dynamic Capabilities, Multi-criteria Decision-making, Multi-criteria Decision-making, Firm Performance, Firm Performance, Emerging Markets, Emerging Markets
Kaynak
Journal of Business Research
WoS Q Değeri
Q1
Scopus Q Değeri
Q1
Cilt
114
Sayı
Künye
Yasmin, M., Tatoğlu, E., Kılıç, H. S., Zaim, S., ve Delen, D. (2020). Big data analytics capabilities and firm performance: An integrated MCDM approach. Journal of Business Research, 114, 1-15.
