İşletme Bölümü Koleksiyonu

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https://hdl.handle.net/20.500.12154/1467

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Building brand loyalty through digital marketing: Insights from young airline travelers
(Busssecon International Academy, 2025) Ali, Fatima; Hacıoğlu, Ümit; Zehir, Melike; Yönetim Bilimleri Fakültesi, İşletme Bölümü
This study explores the influence of digital marketing strategies on brand loyalty among young airline passengers, specifically targeting Millennials and Gen Z individuals aged 18-35 years old. With the increasing reliance on digital channels such as social media, email marketing, and search engine marketing, it is crucial to understand how these strategies impact the customer-brand relationship, brand trust, and ultimately, brand loyalty. The research employs a quantitative approach, gathering data from 230 participants who are frequent users of digital platforms and have recent travel experiences with airlines. The findings reveal that social media marketing has the most significant impact on the customer-brand relationship, followed by email and search engine marketing. Additionally, the study confirms that brand trust acts as a critical mediator between digital marketing activities and brand loyalty. These results highlight the importance of tailored digital marketing strategies for airlines aiming to engage and retain young passengers in a highly competitive industry.
Industry 4.0 technologies revolutionizing the civil aviation sector: E-services technology adoption in aviation industry
(Bussecon, 2025) Awe, Ya Neneh; Hacıoğlu, Ümit; Zehir, Melike; Yönetim Bilimleri Fakültesi, İşletme Bölümü
Industry 4.0 technologies have optimized efficiency and effectiveness through the manufacture of sophisticated products and services, which result in enhancement of operations, improvement in safety, time, and cost-saving, and have revolutionized operations in almost all industries and have tremendously transformed the aviation sector. This study aims to examine the passenger travel experience with the implementation of e-services before, during, and after trips, from ticket bookings, self-check-in, smart boarding, in-flight services to baggage tracking after flight. Furthermore, the study seeks to identify the modern technologies with which air passengers are familiar or actively use, and to analyze the factors that influence their acceptance of these e-services. A research model was developed based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) and modified to suit the objectives of this study. The study objectives were achieved through a survey, a self-administered online questionnaire from 253 air passengers was obtained, and data was analyzed using SPSS 25 software. The results reveal that performance expectancy, price-value, hedonic motivations, perceived benefits and habit have a positive significant influence on behavioral intention, while social influence, perceived challenges, facilitating conditions and effort expectancy were not supported. The results of the study give insights into how different passengers, different age groups, different geographical locations, and different technological maturity perceive such implementations. This will provide policymakers ideas on how to better manage and enhance e-services.
Sustainability in full service carriers versus low cost carriers: A comparison of Turkish Airlines and Pegasus Airlines
(Springer Nature, 2021) Yılmaz, Mustafa Kemal; Köse, Aslıhan; Yönetim Bilimleri Fakültesi, İşletme Bölümü
Continuous growth and use of natural resources bring sustainability into question in the aviation industry. Airlines are expected to implement sustainable business strategies to reduce detrimental environmental and social effects in their operations. Strategies in technological improvements may be strong solutions to enhance sustainability. These include environmental-friendly aircraft design, use of alternative fuels, low emission engine design, advanced air traffic management procedures. This study explores how two airlines, Turkish Airlines, as a Full Service Carrier (FSC), and Pegasus Airlines, as a Low Cost Carrier, have addressed sustainability in their business models over the period of 4 years (between 2014–2018). The results reveal that both companies have performed well in the strategic integration of sustainability by substantially investmenting in new fleet and technological advancements, that aimed at reducing emissions and fuel consumption. While Turkish Airlines has publicly available policies and regularly publishes sustainability reports transparently disclosing its progresses, Pegasus Airlines does not follow similar approach in addressing and communicating its sustainability activities to the shareholders and stakeholders. Thus, Turkish Airlines’ strategies leans more strongly towards sustainability than Pegasus Airlines.
Employee mindfulness and creativity in the media industry: The roles of intrinsic motivation, cognitive flexibility, and supervisor support
(Routledge, 2025) Kıvrak, Fatma Halide; Adarves-Yorno, Inmaculada; Arslan, Mahmut; Yönetim Bilimleri Fakültesi, İşletme Bölümü
Within the competitive landscape of creative industries, fostering employee creativity is essential for organisational innovation. Recently, mindfulness has been recognised as a significant contributor to creativity, yet its impact within creative industries and the underlying mechanisms remain underexplored. To address these gaps, we examine the relationship between mindfulness and employee creativity and propose a model based on the Componential Theory of Creativity, tested with employees from six media organisations in Turkey (N = 561). The findings confirm that mindfulness significantly enhances employee creativity through intrinsic motivation and cognitive flexibility. Additionally, we examine the moderating effect of perceived supervisor support, revealing a moderated mediation effect in the link between mindfulness and creativity. Finally, we discuss practical implications and future research directions.
Regulating and boosting capital markets in turbulent times
(Nobel Bilimsel Eserler, 2019) Özcan, Rasim; Yönetim Bilimleri Fakültesi, İktisat Bölümü
[No Abstract Available]
Evaluation of maintenance strategies using Pythagorean fuzzy sets: A novel model for time-constrained processes
(Taylor & Francis, 2025) Sancar, Semih; Kuşakcı, Ali Osman; Ayvaz, Berk; Yönetim Bilimleri Fakültesi, İşletme Bölümü
Considering the large investment cost as well as expectations such as increased awareness ofoccupational safety and quality, choosing the appropriate maintenance strategy emerges as acritical decision. Time-constrained production processes, which demand defect-free produc-tion within a limited timeframe, intensify the significance of this selection problem. In suchproduction processes, the product is generally short-lived, so stocking is not possible.Therefore, halting operations incurs significant costs. In this study, we aim to choose themost appropriate maintenance planning strategy for time-constrained processes. Given thatthe process of selecting a maintenance strategy is ambiguous and lacks conclusive assess-ments, it involves numerous hazy criteria. Thus, this study presents a framework that includesthe Pythagorean Fuzzy AHP-CRITIC-Entropy combined weighting method hybridized withPythagorean Fuzzy WASPAS. The model evaluates the maintenance options of Türkiye’s largestprinting company, which operates under time-constrained processes, in a real-world case studyproving the merit of the proposed methodology.
A hybridized Pythagorean fuzzy AHP and WASPAS method for airline new route selection: Case study of Turkish Airline
(Emerald Publishing, 2025) Koma, Şenay; Kuşakcı, Ali Osman; Haji Amiri, Misagh; Yönetim Bilimleri Fakültesi, İşletme Bölümü
Purpose – This study aims to provide a practical and novel solution for the complex multi-criteria decision-making (MCDM) problem of airline route selection, which is characterized by conflicting criteria, alternative routes, and complex judgments. Design/methodology/approach – This study proposes a hybrid MCDM approach using Interval-valued Pythagorean Fuzzy AHP and Interval-valued Pythagorean Fuzzy weighted aggregated sum product assessment (WASPAS) methods. Decision analysis is applied to select a new route between different alternatives through selection criteria. Pythagorean Fuzzy AHP is used for weighting criteria, and Pythagorean Fuzzy WASPAS is used for assessing alternatives. The pair-wise linguistic comparisons of selection criteria are transferred into Pythagorean fuzzy numbers (PFNs) to weigh each criterion’s importance. Findings – The pair-wise linguistic comparisons of selection criteria are transferred into PFNs to weigh each criterion’s importance. The results of these comparisons show that the main criteria, cost (43% weight) and demand (33% weight), impact route selection decisions more than social/economic conditions (15% weight) and competitiveness (9% weight). Regarding the criteria, the five routes alternative were evaluated by the route development experts, and the best route was selected with Pythagorean Fuzzy WASPAS. Practical implications – The proposed model is used for a route selection problem of Turkish Airlines, the airline that flies to the most countries in the world. Originality/value – To the best of the authors’ knowledge, this study is the first to use the Interval-valued Pythagorean Fuzzy AHP combined with Interval-valued Pythagorean Fuzzy WASPAS to solve the route selection problem. This hybrid MCDM methodology presents a novel and feasible solution for selecting the new route for airlines.
The impact of job autonomy on employee creativity: Examining perceived supervisor support as a mediator and job difficulty as a moderator
(Sage Publications, 2025) Kıvrak, Fatma Halide; Arslan, Mahmut; Adarves-Yorno, Inmaculada; Yönetim Bilimleri Fakültesi, İşletme Bölümü
Research indicates that job autonomy (JA) plays a pivotal role in enhancing employee creativity (EC); however, our understanding of the underlying mechanisms facilitating this connection is still limited. To address this lacuna, we draw on self-determination theory, which argues that perceived supervisory support (PSS) may act as a mediator. Thus, this study explores how JA enhances creativity through PSS. Furthermore, we explore the moderating role of the job difficulty level on the relationship between JA and EC. Conducting a cross-sectional survey involving 561 employees in the Turkish media sector, our study utilizes structural equation modelling in AMOS and employs moderator analysis in PROCESS Macro. The results unveil that JA not only directly positively impacts EC but also exerts an indirect influence through the mediating role of PSS. Furthermore, our findings highlight the moderating effect of job difficulty level, indicating a negative impact on the relationship between JA and EC. Among the examined control variables, including gender, organizational tenure and sectoral tenure, it is notable that sectoral tenure emerges as the sole factor significantly influencing EC. These results have significant implications for the development of innovative management strategies and human resources policies tailored to the unique needs of media companies. The study underscores the importance of understanding the intricate dynamics between JA, PSS and job difficulty levels in fos tering a creative work environment.
Strategic classification of smart city strategies in developing countries
(Elsevier B.V., 2025) Samasti, Mesut; Çakmak, Emre; Özpınar, Alper; Yönetim Bilimleri Fakültesi, İşletme Bölümü
Smart cities represent the forefront of combining technological innovation with urban management to enhance the quality of life and sustainability of urban environments. While existing studies have focused on individual smart city evaluations, there is a notable gap in systematic classification approaches that can handle uncertain and incomplete data in developing countries. As urban populations continue to grow, the strategic integration of smart technologies in city planning and management becomes crucial, necessitating more sophisticated evaluation methodologies. These technologies offer promising solutions to urban challenges by improving efficiency, economic growth, and citizen engagement. This research addresses this gap by proposing a novel framework that combines Interval Valued Neutrosophic Sets (IVNS) with the EDAS Method, specifically designed to handle the complexities and uncertainties inherent in developing country contexts. The study extensively reviews existing literature and methodologies applied in similar contexts, identifying key limitations in current approaches and building a robust framework that incorporates both new and established criteria. Through the systematic application of IVNS-EDAS methodology across multiple urban environments, this study develops a comprehensive classification system that accounts for both quantitative metrics and qualitative assessments of smart city capabilities. The results showcase a dynamic classification framework that effectively handles data uncertainty while providing clear, actionable insights for urban planners and policymakers. The paper concludes by validating the effectiveness of the proposed approach through a detailed computational study involving diverse stakeholders, confirming its applicability and utility in refining smart city strategies globally, particularly in developing country contexts where data reliability and completeness may be challenging. The study provides specific policy guidelines for each city classification, offering policymakers a structured framework for resource allocation and strategic planning, ranging from foundational infrastructure development in emerging cities to advanced technology integration in metropolitan areas.
Unveiling the dynamics: Exploring the relationship between emerging stock market prices and macroeconomic indicators through ARDL analysis
(Econometric Research Association (ERA), 2024) Gümüş, Nihat; Baba, Murtala Mustapha; Yönetim Bilimleri Fakültesi, İşletme Bölümü
Using a panel ARDL model, this study examines the relationship between stock prices and prices in other marketplaces. Examining data for 19 emerging market nations from January 2004 to December 2022, the study investigates how gold prices, interest rates, exchange rates, and inflation affect stock prices. With the exception of gold, the data show a persistently negative association between the variables in the long run. Short-term impacts are negligible overall, with the exception of gold's drawbacks. The 2008 global financial crisis had a short- and long-term negative impact on emerging market stock markets. The COVID-19 epidemic first caused stock market returns to decline, but eventually these effects reverse. In order to promote long-term growth in stock markets, this study emphasizes the significance of prudent fiscal policies meant to lessen government domination in financial markets and solid monetary policies centered on price stability.
Accounting professionals' perceptions of accounting culture and fraudulent financial reporting in the age of sustainability: Case of Istanbul province
(Busssecon International, 2024) Kayısı, Muhammet; Aksoy, Tamer; Yönetim Bilimleri Fakültesi, İşletme Bölümü
This study mainly aimed to examine the perceptions of Accounting Professionals-APs (Certified Accountant, Certified Public Accountant, Sworn-in Certified Public Accountant) working in Istanbul on accounting culture and fraudulent financial reporting. It also aimed to investigate whether there is a significant relationship between APs’ perceptions of accounting culture and fraudulent financial reporting, and whether these perceptions differ according to demographic characteristics. Methodologically, a descriptive online survey method covering a questionnaire was applied to collect data. The sample consisted of 314 APs operating in Istanbul. Data were analyzed with SPSS-22. The study revealed that there is a significant relationship between the perceptions of APs on accounting culture and fraudulent financial reporting. It also indicated that these perceptions differ according to demographic characteristics. In the light of subvalues of accounting culture, the perceptions of “The Flexibility of Accounting Culture versus Uniformity” and Professionalism versus Status quo” vary according to the gender. In this respect, it was determined that female professionals exhibited more professionalization and uniformity tendencies than men, while male professionals exhibited more flexibility and status quo tendencies compared to women. Furthermore, it was understood that other demographic characteristics (age, years of service, education level, title, number of clients) are not effective variables on the accounting culture perception. On the other hand, it was found that the perceptions of APs on fraudulent financial reporting differ according to demographic characteristics (such as gender, age, years of service and title), however, it does not differ according to the number of customers and education level. In other words, those characteristics do not have any effect on the perception of fraudulent financial reporting
Financial performance of emerging market companies during the COVID-19 pandemic: Moderating role of sustainability performance
(Emerald Publishing, 2024) Aksoy, Mine; Yılmaz, Mustafa Kemal; Yönetim Bilimleri Fakültesi, İşletme Bölümü
Purpose: This study aims to investigate whether sustainability performance (SP) served as a safeguard for firm profitability (FP) and enhanced corporate resilience in emerging markets during the COVID-19 pandemic. Design/methodology/approach: Using a sample of 1,091 firms in 25 emerging markets from 2017 to 2021, this study analyses the moderating role of SP on the relationship between FP and COVID-19 by using hierarchical linear modelling at three levels: (a) time-level; (b) firm-level; (c) country-level. Findings: The results indicate that during the years 2020–2021, emerging market firms with robust SP showed better FP in the midst of the COVID-19 pandemic. The findings also indicate that all dimensions of sustainability, i.e. environmental, social and governance (ESG), have significantly affected the FP in the post-COVID period. Hence, adhering to ESG principles aids in alleviating adverse financial repercussions during times of crises. Practical implications: This study provides valuable insights for companies and policymakers for finding solutions that may assist them in improving SP globally and enduring crises resiliently. The findings are also relevant to institutional investors that consider SP as an investment criteria. Although the COVID-19 pandemic was temporary, the lessons learned could protect firms from future similar global crises. Originality/value: This study enhances the understanding of the contingency relationship between sustainability and financial performance by offering up-to-date empirical insights within the context of emerging markets during the pandemic. It demonstrates how different institutional frameworks influenced the SP–FP association during the crisis. Thus, this paper expands the understanding of crisis management literature and bridges the research void concerning the impact of SP on FP in an emerging market context.
Link between digital technologies adoption and sustainability performance: Supply chain traceability/resilience or circular economy practices
(Multidisciplinary Digital Publishing Institute (MDPI), 2024) Duman Altan, Aylin; Beyca, Ömer Faruk; Zaim, Selim; Yönetim Bilimleri Fakültesi, İşletme Bölümü
Technological progress and digitalization have ushered in significant transformations in business strategies. At present, research is scarcely focused on the influence of the adoption of digital technologies (DTs) on establishing comprehensive relationships within the context of a circular economy (CE), and the supply chain (SC) framework to contribute to the Resource-Based View (RBV) theory. This study utilizes survey data collected from 235 manufacturing practitioners employed by Turkish manufacturing enterprises to explore a model elucidating the relationship between DTs adoption and sustainability performance (SP) through supply chain traceability (SCT), supply chain resilience (SCR), and circular economy practices (CEPs), based on 10R strategies. Through this linkage, this research accentuates that the exclusive integration of CEPs with digital technology solutions is insufficient for industrial enterprises to attain their long-term sustainability goals. It underscores the necessity of ensuring SCT and/or SCR in this context.
An integrated expert recommender system approach to environmental service priorities in renewable energy
(IOP Publishing, 2024) Yüksel, Serhat; Dinçer, Hasan; Hacıoğlu, Ümit; An, Jaehyung; Mikhaylov, Alexey; Karpyn, Zuleima; Yönetim Bilimleri Fakültesi, İşletme Bölümü
The purpose of this study is to analyze the investment success of renewable energy generation projects design. A novel model has been constructed for this purpose. At the first stage, collaborative filtering methodology is taken into consideration to complete missing evaluations. After that, M-SWARA based on QUSFSs with golden cut is used to compute the weights of these factors. Finally, the components of the service design are ranked by TOPSIS approach. The main contribution of the paper is that a new methodology (M-SWARA) has been created in this study by making improvements to SWARA. With the help of this new model, causal directions between the indicators can also be examined. Similarly, collaborative filtering methodology is taken into consideration to complete missing evaluations. In this process, the decision makers are allowed to leave the questions they wanted blank. This situation is considered as the superiority of the proposed model compared to many previous models in the literature. The findings indicate that cost is the most significant factor for the success of renewable energy investments because it gets the highest weight (.261). The ranking results also demonstrate that product is the most essential component of the service design of renewable energy investments. Therefore, solving the high-cost problem is of vital importance to increase these investments. First, renewable energy companies can reduce costs with more effective financial management. To carry out this process effectively, a finance department consisting of qualified personnel is needed. Thanks to this team, current situations in the financial markets will be better followed and this will play an important role in reducing costs.
Sustainable fashion consumption: The narrative documented from fast fashion brands and factors influencing consumers’ purchase intentions in Türkiye
(2024) Shehneh, Mohannad; Kachkar, Omar; Salman, Gülberk Gültekin; Yönetim Bilimleri Fakültesi, İşletme Bölümü
This study aims at exploring Turkish consumers’ behaviors toward purchasing green fashion. Amixed-methods approach was used in this study. Six experts from the main brands in the fashion industry inTürkiye were interviewed. A total of 268 questionnaires were collected from Turkish consumers, and theirresponses were analyzed. The theory of planned behavior (TPB) informed the theoretical framework of thisstudy. The main components of the TPB were extended to include perceived consumer effectiveness. Athematic analysis was conducted to analyze and code the interviews. To test the hypotheses, structuralequation modeling (SEM) was conducted. The findings show that the key factors of the TPB, i.e., attitudes(ATTs), subjective norms (SNs), and perceived behavioral control (PBC), as well as perceived consumereffectiveness, significantly impact the intentions of Turkish consumers to purchase sustainable fashion.However, the results highlight some inconsistencies, gaps, and barriers that discourage the purchase intentionsof consumers, including a lack of information, misinformation, greenwashing, green skepticism, a lack of trust,and the high cost of sustainable fashion.
A Scoping review of artificial intelligence applications in airports
(Sigma Xplore, 2024) Amiri, Misagh Haji; Kuşakcı, Ali Osman; Yönetim Bilimleri Fakültesi, İşletme Bölümü
This paper aims to synthesize the literature on the application of artificial intelligence for airports. The selected methodology was based on the PRISMA Extension for Scoping Reviews (PRISMA-ScR), a recognized framework for systematic reviews. Authors searched the Scopus and Web of Science databases for articles that met the following criteria: (1) publication in peer-reviewed journals, (2) English language, and (3) relevance to airport operations, demonstrated by either (a) the use of airport datasets for showcasing AI applications or (b) the use of airports as case studies. Articles were assessed by two reviewers, and data were extracted on the articles’ keywords, publication year, and origin country. After screening and checking for eligibility, 121 unique articles were examined. Upon assessment, the included articles were categorized into seven main themes. Each category and its specific subtopics were individually discussed within this paper. Results indicate that the most extensively studied category belongs to airport administration and management. Security and air traffic control (ATC) were the second and third most studied categories, respectively. Notably, a significant portion of the articles focused on optimization techniques, scheduling strategies, and developing decision support systems (DSS) tailored to various airport departments. This paper not only highlights current research trends in the field of AI for airports but also identifies gaps in the existing literature. The paper proposes future research directions to enhance the effective implementation of AI technologies within airport environments.
Performance evaluation of sustainable energy alternatives to obtain efficient hybrid energy investments
(Vilnius Gediminas Technical University, 2024) Dinçer, Hasan; Yüksel, Serhat; Hacıoğlu, Ümit; Gherghina, Ştefan Cristian; Yönetim Bilimleri Fakültesi, İşletme Bölümü
This study evaluates the synergy of coalition for hybrid renewable energy (RWB) system alternatives. In this context, the alternative sources of hybrid RWB system are examined to illustrate the impact-relation directions among them with multi SWARA based on q-ROFs and golden cut. Next, the performances of renewable alternatives are measured in terms of the synergy of coalition with game theory and Shapley value. It is concluded that solar energy is the most suitable RWB alternative for synergy to increase efficiency in investments. However, biomass does not have a significant influence on providing synergy in energy investments. Therefore, solar energy should be prioritized for hybrid energy investments. Especially with the effect of technological developments, the efficiency of solar energy investments increases significantly. Thus, solar energy investments have become quite suitable for increasing the synergy in hybrid energy projects. Furthermore, necessary research should be conducted to make biomass energy more efficient.
Sustainability to financial realities: A comparative study of renewable energy's impact on financial performance
(Institute of Electrical and Electronics Engineers, 2024) Chlyeh, Dounia; Bayraktar, Erkan; Yılmaz, Mustafa Kemal; Tatoğlu, Ekrem; Zaim, Selim; Yönetim Bilimleri Fakültesi, İşletme Bölümü
This study examines the impact of renewable energy (RE) performance on companies' financial performance, primarily focusing on RE-related sustainable development goals (SDGs) and environmental factors. We analyze a sample of 2,737 companies across 47 countries from 2009 to 2018 using panel data analysis. Our results suggest that the effect of RE performance can be understood through three phases: policies adopted, targets established, and actions implemented. Interestingly, RE policies negatively impact profitability due to the substantial costs incurred by companies. Moreover, RE-related SDGs are found to affect companies' financial performance adversely. However, environmental factors demonstrate a positive and significant impact on corporate financial performance, which is observed consistently across developed and emerging countries. Furthermore, RE performance targets and actions have a significant positive impact, specifically in developed countries. This highlights the complex relationship between RE initiatives and financial outcomes, highlighting differential effects across various stages of implementation and geographic contexts.
Trait emotional intelligence and individual innovativeness: A study on technoparks
(Inderscience Publishers, 2024) Kıvrak, Fatma Halide; Yönetim Bilimleri Fakültesi, İşletme Bölümü
Emotional intelligence is increasingly acknowledged as a driving force behind innovation. Employees with elevated emotional intelligence exhibit enhanced adaptability in industries focused on innovation, where heightened creativity and proficient collaborative problem-solving skills distinguish them from their counterparts lacking emotional intelligence. This study investigates the impact of employees’ trait emotional intelligence on individual innovativeness within the context of technoparks. The research also explores potential disparities in trait emotional intelligence and innovativeness, considering variables such as gender, marital status, education level, age, and managerial position. Using structural equation modelling, linear regression analysis, t-test and ANOVA, we analysed data collected from 164 employees in Istanbul’s technoparks. The findings highlight that general trait emotional intelligence, particularly its well-being and sociability dimensions, positively related with individual innovation. Additionally, significant differences in trait emotional intelligence were observed across all demographic factors, except marital status. Notably, gender and managerial position emerged as key differentiators for individual innovativeness, revealing higher levels of both emotional intelligence and innovativeness among those with managerial duties.
Holistic evaluation of energy transition technology investments using an integrated recommender system and artificial intelligence-based fuzzy decision-making approach
(Elsevier, 2024) Dinçer, Hasan; Pamucar, Dragan; Yüksel, Serhat; Deveci, Muhammet; Eti, Serkan; Hacıoğlu, Ümit; Yönetim Bilimleri Fakültesi, İşletme Bölümü
The most essential criteria should be determined in the selection of the suitable energy transition technologies due to budget deficit problem. Therefore, it is necessary to identify the most important criteria in energy transition technology selection. Therefore, a new study is needed to determine the most prominent issues in the correct selection of energy transition technologies. The purpose of this study is to identify the most appropriate energy transition technology alternative. Within this framework, a novel artificial intelligence (AI)-based fuzzy decision-making model has been presented. In the first part, the experts are prioritized by the help of AI methodology. In the next section, missing evaluations of energy transition technology investments are estimated via expert recommender system. Thirdly, the weights of the criteria for energy transition technology selection are computed by quantum picture fuzzy rough sets (QPFR) M-Stepwise Weight Assessment Ratio Analysis (SWARA). At the final stage, selected energy transition technology alternatives are ranked via QPFR-Vlse Kriterijumska Optimizacija Kompromisno Resenje (VIKOR). The main contribution of this study is the integration of AI technique to the proposed model. Similar to this issue, using M-SWARA methodology in the process of criteria weighting increases the quality of the findings. This methodology helps to consider the impact relation map of the criteria. The findings demonstrate that the most important factor is cost-effectiveness of energy transition. Similarly, it is also found that the local ecosystem is the second most significant issue. On the other side, the ranking results denote that compact renewable systems for small scale production is the most optimal solution of energy transition technology alternatives.

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