Perception of customers toward the introduction of Islamic banking to Ghana

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dc.authorid0000-0002-8005-8338
dc.authorid0000-0001-7786-8893
dc.contributor.authorYahuza, Jibril
dc.contributor.authorKachkar, Omar
dc.contributor.otherYönetim Bilimleri Fakültesi, İşletme Bölümü
dc.date.accessioned2024-08-13T06:18:40Z
dc.date.available2024-08-13T06:18:40Z
dc.date.issued20224
dc.departmentİHÜ, Lisansüstü Eğitim Enstitüsü, İşletme Ana Bilim Dalı
dc.departmentİHÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.description.abstractThis study seeks to determine customers' impressions of Islamic banking (IB) in Ghana. As a non-Islamic Sub-Saharan African country, the study's goal is to investigate Ghana's behavioural goals about IB implementation. The recommended approach is based on the 'theory of planned behaviour (TPB),' which is widely utilized in customer behaviour evaluation. This theory consists of belief structures related to behavior, norms, and control that influence consumers' intentions. The questionnaire was designed to be self-administered. The results of the self-administered structured questionnaire were employed to gather information from 312 respondents to investigate banking customers' perceptions of embracing IB in Ghana. SPSS Amos and partial least squares structural equation modeling (PLS-SEM) were utilized in conducting the descriptive technique. The technique of the model shows an acceptable high goodness-of-fit index, and the data is consistent with the statistical model; the measurement model had a good enough validity and reliability, and the Standardized Mean Square Values (SRMR) were acceptable because it was below the threshold. All three predictors were found positive and significant; the attitude of banking customers in Ghana towards IB significantly impacted their behavioral intention to use it when introduced. Similarly, subjective norms were found to be significant and positive, and lastly, perceived behavior control was found to be positive and effective from all three components. Attitude is the most important factor determining a consumer's desire to use IB, and it has the greatest performance value, followed by subjective norms and perceived behaviour control. Nevertheless, perceived behavioural control outperformed subjective norms, which means more awareness must be created to motivate more banking consumers to use IB when introduced.
dc.identifier.citationYahuza, J. ve Kachkar, O. (2024). Perception of customers toward the introduction of Islamic banking to Ghana. Rafiki, A., Ramadani, V., Dana, LP., Hidayat, S. E. (Ed.), Strategic Islamic Business and Management: Solutions for Sustainability içinde (285-311. ss.). Cham: Springer. http://doi.org/10.1007/978-3-031-61778-2_16
dc.identifier.doi10.1007/978-3-031-61778-2_16
dc.identifier.endpage311
dc.identifier.isbn9783031617775
dc.identifier.isbn9783031617782
dc.identifier.startpage285
dc.identifier.urihttp://doi.org/10.1007/978-3-031-61778-2_16
dc.identifier.urihttps://hdl.handle.net/20.500.12154/2950
dc.institutionauthorYahuza, Jibril
dc.institutionauthorKachkar, Omar
dc.institutionauthorid0000-0002-8005-8338
dc.institutionauthorid0000-0001-7786-8893
dc.language.isoen
dc.publisherSpringer
dc.relation.ispartofStrategic Islamic Business and Management: Solutions for Sustainability
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.relation.publicationcategoryÖğrenci
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectBank of Ghana
dc.subjectIslamic Banking
dc.subjectPerception
dc.subjectTPB
dc.titlePerception of customers toward the introduction of Islamic banking to Ghana
dc.typeBook Chapter
dspace.entity.typePublication
relation.isAuthorOfPublication1f8dadc2-d94c-4abd-bf1f-c94454591660
relation.isAuthorOfPublication.latestForDiscovery1f8dadc2-d94c-4abd-bf1f-c94454591660
relation.isOrgUnitOfPublicationc9253b76-6094-4836-ac99-2fcd5392d68f
relation.isOrgUnitOfPublication.latestForDiscoveryc9253b76-6094-4836-ac99-2fcd5392d68f

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