Sustainable fashion consumption: The narrative documented from fast fashion brands and factors influencing consumers’ purchase intentions in Türkiye

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dc.authorid0000-0002-9896-6238
dc.authorid0000-0001-7786-8893
dc.contributor.authorShehneh, Mohannad
dc.contributor.authorKachkar, Omar
dc.contributor.authorSalman, Gülberk Gültekin
dc.contributor.otherYönetim Bilimleri Fakültesi, İşletme Bölümü
dc.date.accessioned2024-10-14T12:44:45Z
dc.date.available2024-10-14T12:44:45Z
dc.date.issued2024
dc.departmentİHÜ, Lisansüstü Eğitim Enstitüsü, İşletme Ana Bilim Dalı
dc.departmentİHÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.description.abstractThis study aims at exploring Turkish consumers’ behaviors toward purchasing green fashion. Amixed-methods approach was used in this study. Six experts from the main brands in the fashion industry inTürkiye were interviewed. A total of 268 questionnaires were collected from Turkish consumers, and theirresponses were analyzed. The theory of planned behavior (TPB) informed the theoretical framework of thisstudy. The main components of the TPB were extended to include perceived consumer effectiveness. Athematic analysis was conducted to analyze and code the interviews. To test the hypotheses, structuralequation modeling (SEM) was conducted. The findings show that the key factors of the TPB, i.e., attitudes(ATTs), subjective norms (SNs), and perceived behavioral control (PBC), as well as perceived consumereffectiveness, significantly impact the intentions of Turkish consumers to purchase sustainable fashion.However, the results highlight some inconsistencies, gaps, and barriers that discourage the purchase intentionsof consumers, including a lack of information, misinformation, greenwashing, green skepticism, a lack of trust,and the high cost of sustainable fashion.
dc.identifier.citationShehneh, M., Kachkar, O., & Gültekin Salman, G. (2024). Sustainable fashion consumption: The Narrative documented from fast fashion brands and factors influencing consumers’ purchase intentions in Türkiye. Preprints. https://doi.org/10.20944/preprints202405.2037.v1
dc.identifier.doi10.20944/preprints202405.2037.v1
dc.identifier.urihttps://hdl.handle.net/20.500.12154/3044
dc.identifier.urihttps://doi.org/10.20944/preprints202405.2037.v1
dc.institutionauthorShehneh, Mohannad
dc.institutionauthorKachkar, Omar
dc.institutionauthorid0000-0002-9896-6238
dc.institutionauthorid0000-0001-7786-8893
dc.language.isoen
dc.relation.ispartofPreprints.org
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Öğrenci
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.relation.publicationcategoryTezden Üretilmiş Yayın - Doktora Mezuniyet Şartı
dc.relation.publicationcategoryTezden Üretilmiş Yayın
dc.relation.publicationcategoryÖğrenci
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectSustainable Fashion
dc.subjectTurkish Fashion Brands
dc.subjectFast Fashion
dc.subjectTheory of Planned Behavior
dc.titleSustainable fashion consumption: The narrative documented from fast fashion brands and factors influencing consumers’ purchase intentions in Türkiye
dc.typeArticle
dspace.entity.typePublication
relation.isAuthorOfPublication1f8dadc2-d94c-4abd-bf1f-c94454591660
relation.isAuthorOfPublication.latestForDiscovery1f8dadc2-d94c-4abd-bf1f-c94454591660
relation.isOrgUnitOfPublicationc9253b76-6094-4836-ac99-2fcd5392d68f
relation.isOrgUnitOfPublication.latestForDiscoveryc9253b76-6094-4836-ac99-2fcd5392d68f

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