Exploring sustainability approach of the fashion brands in Turkey

Basit Öğe Kaydı
dc.authorid0000-0001-7786-8893
dc.authorid0000-0001-6036-0559
dc.contributor.authorYılmaz, Mustafa Kemal
dc.contributor.authorKachkar, Omar
dc.contributor.authorShehneh, Mohannad
dc.contributor.otherYönetim Bilimleri Fakültesi, İşletme Bölümü
dc.date.accessioned2022-10-24T08:16:15Z
dc.date.available2022-10-24T08:16:15Z
dc.date.issued2022
dc.departmentİHÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.departmentİHÜ, Lisansüstü Eğitim Enstitüsü, İşletme Ana Bilim Dalı
dc.description.abstractThere has been an increasing interest in enhancing sustainability measures in fashion industry triggered by concerns on the depletion of the earth resources. The fashion industry is recently held to be responsible for at least 2.1 billion metric tons (4%) of global greenhouse-gas emissions. This comes along with other major impacts including higher rates of water and energy consumption. With this sizable impact on the environment, embracing sustainable actions in production and consumption stages become necessary for the industry. This study explores sustainable approach in the fashion industry of Turkey by focusing on three prominent fashion brands, and discusses the challenges and opportunities that they face. The results are important since Turkey is a key market player in international fashion industry and the fashion industry significantly contributes to the national economy. Employing a qualitative approach, we conducted six in-depth, semi-structured interviews with sustainability directors from three Turkish fashion brands along with some industry experts. We examined the data using a latent thematic analysis. The preliminary findings show that sustainability activities are still in the infant stage in the Turkish fashion industry. Most of the Turkish fashion brands are motivated by reasons other than just concerns about environment. The results indicate that companies are inclined to be sustainable mainly to follow international brands and improve brand image. Even though brands face challenges such as higher production cost, lack of government support, and supply chain problems in sustainability matters they are still optimistic about the future given the increasing awareness of young generation and the strategic vision of the country.
dc.identifier.citationShehneh, M., Kachkar, O. A., ve Yılmaz, M. K. (2022). Exploring sustainability approach of the fashion brands in Turkey. 5th International Congress on Economics, Finance and Energy “Monetary and Fiscal Policies in Post-Pandemic World: Lessons, Issues and Challenges” Abstract Book içinde (90. ss.). Kazakhstan: Eurasian Research Institute.
dc.identifier.endpage90
dc.identifier.isbn9.78602E+12
dc.identifier.startpage90
dc.identifier.urihttps://hdl.handle.net/20.500.12154/1904
dc.institutionauthorKachkar, Omar
dc.institutionauthorYılmaz, Mustafa Kemal
dc.institutionauthorid0000-0001-7786-8893
dc.institutionauthorid0000-0001-6036-0559
dc.language.isoen
dc.publisherEurasian Research Institute
dc.relation.ispartof5th International Congress on Economics, Finance and Energy “Monetary and Fiscal Policies in Post-Pandemic World: Lessons, Issues and Challenges” Abstract Book
dc.relation.publicationcategoryKonferans Öğesi - Ulusal - Kurum Öğretim Elemanı
dc.relation.publicationcategoryÖğrenci
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectFashion Industry
dc.subjectSustainability
dc.subjectTurkey
dc.titleExploring sustainability approach of the fashion brands in Turkey
dc.typeConference Object
dspace.entity.typePublication
relation.isAuthorOfPublication9b408141-b1c4-485b-8f06-14ff4eccc6a7
relation.isAuthorOfPublication1f8dadc2-d94c-4abd-bf1f-c94454591660
relation.isAuthorOfPublication.latestForDiscovery9b408141-b1c4-485b-8f06-14ff4eccc6a7
relation.isOrgUnitOfPublicationc9253b76-6094-4836-ac99-2fcd5392d68f
relation.isOrgUnitOfPublication.latestForDiscoveryc9253b76-6094-4836-ac99-2fcd5392d68f

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