Data security awareness within the scope of digital public relations practices and privacy

Abstract

Public relations (PR) practices vary in parallel with the devel- opments in cornmunication technologies and the progress of web 2.0 and 3.0 technologies and are increasingly acquiring a digital form. Such circumstances bring PR practices to digital platforms, which are currently digital public relations. The concept of digi- tal public relations; effectuates the strategic relationship manage- ment goals based on favorable between the organization and its target audiences via digital platforms. Hence, conveying the PR career to the extended reality (XR) -most probably the metaverse- has evolved additionally. On the contrary, the digitalization of everything-things drives ali business processes computer-based and refines them in data/info security...