Hacıoğlu, Ümit
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Organizasyon Birimleri
Yönetim Bilimleri Fakültesi, İşletme Bölümü
Küresel rekabete ayak uydurmak ve sürdürülebilir olmak isteyen tüm şirketler ve kurumlar, değişimi doğru bir şekilde yönetmek, teknolojinin gerekli kıldığı zihinsel ve operasyonel dönüşümü kurumlarına hızlı bir şekilde adapte etmek zorundadırlar.
Adı Soyadı
Ümit Hacıoğlu
İlgi Alanları
Business & Economics, Computer Science, Government & Law, Engineering, Public Administration
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Yayın The role of quality in airport services in passenger satisfaction at Aden Adde International Airport, Mogadishu, Somalia(Bussecon International Academy, 2024) Farah, Nuh Abdulle; Hacıoğlu, Ümit; Yönetim Bilimleri Fakültesi, İşletme BölümüService quality is crucial for all service providers operating in the open market across all industries, particularly in the aviation sector, which produces billions of dollars in annual revenue from its services. The level of service quality significantly influences client satisfaction, and conversely, customer happiness reciprocally affects the service provider. In order to attain diverse company objectives, it is imperative to prioritize customer happiness specifically during the process of privatization. The primary objective of this research is to examine the influence of airport service quality on customer satisfaction within the context of a privatized airport. Descriptive and correlation analysis were utilized in the study. A total of 400 questionnaires were administered to passengers who embarked from Aden Adde International Airport as part of the study. Subsequently, the data was subjected to analysis utilizing a statistical software program designed for social science software (SPSS). The results of this analysis revealed a robust and positive correlation between Airport customer services and customer happiness. The study additionally revealed that a significant proportion of the airport's passengers expressed dissatisfaction with the services provided by Aden Adde International airport.Yayın Optimizing passenger experience: A technological preference analysis in Turkish Airports(Bussecon International Academy, 2023) Humza, Muhammad; Hacıoğlu, ÜmitAviation-oriented companies are continuously seeking innovative approaches to enhance the passenger experience and operational efficiency within the industry. The objective of this study is to evaluate the categorization of passengers' technological preferences in Turkish airports. The objectives of this study are to enhance the understanding of Aviation Companies in Turkey regarding the technology preferences of passengers and their fundamental needs, as well as to analyze the characteristics of passengers that are directly linked to their technological choices. This study employs purposive sampling with a sample size of 455. Various statistical techniques, such as regression, correlation, and descriptive statistics, are employed to analyze the data. The findings indicate that biometric technology, personal device utilization, customisation and customization, as well as streaming and on-demand entertainment, greatly influence the technological preferences of travelers. Nevertheless, contactless solutions, inflight Wi-Fi, and mobile apps and digital services do not influence the technological preferences of travelers.Yayın A critical approach to fatigue risk factors in cockpit and cabin crew for the flight safety in aviation industry(Busssecon International, 2021) Hacıoğlu, Ümit; Özel, Engin; Yönetim Bilimleri Fakültesi, İşletme BölümüThis paper aims to develop a critical approach to flight safety by assessing theoretical and empirical studies on fatigue risk factors in cockpit and cabin crew. This paper also builds a fundamental basis for managing fatigue risk factors in aviation industry. The maincontribution of the paper demonstrates the fact that primary and secondary fatigue risk factors in cockpit and cabin crew affect the level of job satisfaction, operational efficiency and flight security.Yayın Industry 4.0 technologies revolutionizing the civil aviation sector: E-services technology adoption in aviation industry(Bussecon, 2025) Awe, Ya Neneh; Hacıoğlu, Ümit; Zehir, Melike; Yönetim Bilimleri Fakültesi, İşletme BölümüIndustry 4.0 technologies have optimized efficiency and effectiveness through the manufacture of sophisticated products and services, which result in enhancement of operations, improvement in safety, time, and cost-saving, and have revolutionized operations in almost all industries and have tremendously transformed the aviation sector. This study aims to examine the passenger travel experience with the implementation of e-services before, during, and after trips, from ticket bookings, self-check-in, smart boarding, in-flight services to baggage tracking after flight. Furthermore, the study seeks to identify the modern technologies with which air passengers are familiar or actively use, and to analyze the factors that influence their acceptance of these e-services. A research model was developed based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) and modified to suit the objectives of this study. The study objectives were achieved through a survey, a self-administered online questionnaire from 253 air passengers was obtained, and data was analyzed using SPSS 25 software. The results reveal that performance expectancy, price-value, hedonic motivations, perceived benefits and habit have a positive significant influence on behavioral intention, while social influence, perceived challenges, facilitating conditions and effort expectancy were not supported. The results of the study give insights into how different passengers, different age groups, different geographical locations, and different technological maturity perceive such implementations. This will provide policymakers ideas on how to better manage and enhance e-services.Yayın Building brand loyalty through digital marketing: Insights from young airline travelers(Busssecon International Academy, 2025) Ali, Fatima; Hacıoğlu, Ümit; Zehir, Melike; Yönetim Bilimleri Fakültesi, İşletme BölümüThis study explores the influence of digital marketing strategies on brand loyalty among young airline passengers, specifically targeting Millennials and Gen Z individuals aged 18-35 years old. With the increasing reliance on digital channels such as social media, email marketing, and search engine marketing, it is crucial to understand how these strategies impact the customer-brand relationship, brand trust, and ultimately, brand loyalty. The research employs a quantitative approach, gathering data from 230 participants who are frequent users of digital platforms and have recent travel experiences with airlines. The findings reveal that social media marketing has the most significant impact on the customer-brand relationship, followed by email and search engine marketing. Additionally, the study confirms that brand trust acts as a critical mediator between digital marketing activities and brand loyalty. These results highlight the importance of tailored digital marketing strategies for airlines aiming to engage and retain young passengers in a highly competitive industry.
