Küresel rekabete ayak uydurmak ve sürdürülebilir olmak isteyen tüm şirketler ve kurumlar, değişimi doğru bir şekilde yönetmek, teknolojinin gerekli kıldığı zihinsel ve operasyonel dönüşümü kurumlarına hızlı bir şekilde adapte etmek zorundadırlar.
Adı Soyadı
Ekrem Tatoğlu
İlgi Alanları
International Business, Strategic Management, Emerging Markets, FDI
(Taylor & Francis, 2020) Manolopoulos, Dimitris; Bitzenis, Aristides; Tatoğlu, Ekrem; Tatoğlu, Ekrem; Yönetim Bilimleri Fakültesi, İşletme Bölümü
We employ the quality of governance to study the impact oflocal institutional context on foreign subsidiaries’ performance. We propose and empirically document that local institutionalquality has growth-enhancing effects on subsidiary growth. More specifically, we show that political stability, government effectiveness, regulatory quality, and rule of low are positively and significantly related to subsidiaries’ output. Our finding ssuggest that, apart from resources and market considerations, institutional constructs should be included as influential predictorsin the general models investigating subsidiaryperformance.
(Nomos Verlagsgesellschaft, 2018) Tatoğlu, Ekrem; Sahadev, Sunil; Demirbağ, Mehmet; Tatoğlu, Ekrem; Yönetim Bilimleri Fakültesi, İşletme Bölümü
Firms in emerging countries often face different sets of challenges in developing their brand management strategies. Drawing on the dynamic capabilities view, the present study examines brand management practices among firms in an emerging country. Drawing on a survey of 224 firms in Turkey, the study first aims to segment firms in terms of their adoption level of brand management practices and then relate them to their overall firm and brand performances. A three-cluster solution emerging from a K-means cluster analysis reveals that firms show significant differences with respect to both performance dimensions. The findings of the study also provide evidence to the view that brand management practices add to the dynamic capabilities of emerging country firms. Finally, the study concludes with practical implications and avenues for future research.