Tatoğlu, Ekrem

Profil fotoğrafı
 E-posta Adresi
ekrem.tatoglu@ihu.edu.tr
ORCID Profili
0000-0002-9119-3252
WoS Profili
S-2369-2017
Scopus Profili
57226223582
YÖK Araştırmacı Profili
FDB457570531181F
Google Akademik Profili
tr&user=nWcUDEcAAAAJ
TR-Dizin Profili
762620
SOBİAD Profili
2523
Web Sitesi
akademik.ihu.edu.tr/tr/ekrem-tatoglu

Araştırma projeleri

Organizasyon Birimleri

Organizasyon Birimi Logosu
Organizasyon Birimi
Yönetim Bilimleri Fakültesi, İşletme Bölümü
Küresel rekabete ayak uydurmak ve sürdürülebilir olmak isteyen tüm şirketler ve kurumlar, değişimi doğru bir şekilde yönetmek, teknolojinin gerekli kıldığı zihinsel ve operasyonel dönüşümü kurumlarına hızlı bir şekilde adapte etmek zorundadırlar.

Adı Soyadı

Ekrem Tatoğlu

İlgi Alanları

International Business, Strategic Management, Emerging Markets, FDI

Kurumdaki Durumu

Aktif Personel

Filtreler

2018 - 201912020 - 20241
Filtreleri Sıfırla

Ayarlar

Scopus Q: Q4 ×

Arama Sonuçları

Listeleniyor 1 - 2 / 2
  • Küçük Resim
    Yayın
    Brand management practices in emerging country firms - exploring the patterns of variation and its impact on firm performance
    (Nomos Verlagsgesellschaft, 2018) Tatoğlu, Ekrem; Sahadev, Sunil; Demirbağ, Mehmet; Tatoğlu, Ekrem; Yönetim Bilimleri Fakültesi, İşletme Bölümü
    Firms in emerging countries often face different sets of challenges in developing their brand management strategies. Drawing on the dynamic capabilities view, the present study examines brand management practices among firms in an emerging country. Drawing on a survey of 224 firms in Turkey, the study first aims to segment firms in terms of their adoption level of brand management practices and then relate them to their overall firm and brand performances. A three-cluster solution emerging from a K-means cluster analysis reveals that firms show significant differences with respect to both performance dimensions. The findings of the study also provide evidence to the view that brand management practices add to the dynamic capabilities of emerging country firms. Finally, the study concludes with practical implications and avenues for future research.
  • Küçük Resim
    Yayın
    Efficiency analysis of major airlines: Exploring the operational performance determinants in aviation
    (Springer, 2024) Çınar Yalçın, Kübra; Kuşakcı, Ali Osman; Tatoğlu, Ekrem; Yönetim Bilimleri Fakültesi, İşletme Bölümü
    This paper evaluates the performances and dynamics of productivity changes of 38 airlines from different regions of the world between 2015 and 2019, assessing the effects of business model, alliance membership, the economic development level of the home country, and size on the operational performance of the airlines. In this regard, first, constant returns to scale (CRS) and variable returns to scale (VRS) input-oriented data envelopment analysis (DEA) models with three inputs and two outputs are implemented. The input-oriented CRS model super-efficiency DEA is also used to discriminate between efficient airlines. The Malmquist Productivity Index (MPI) estimates efficiency dynamics across time. Further, the determinants of operational efficiencies are assessed by applying Mann-Whitney rank-sum tests. The analysis results show that most airlines suffer from scale inefficiency. MPI signifies productivity deterioration in airlines’ performance. It is found that low-cost carriers (LCC) have performed better than full-service carriers and alliance member airlines are less efficient than non-member airlines. Additionally, developed country airlines show better performance than their emerging country counterparts. Lastly, the size of airlines measured in available seat kilometers (ASK) is found to have no statistically significant effect on performance.