Kuşakcı, Ali Osman

Profil fotoğrafı
 E-posta Adresi
aliosman.kusakci@ihu.edu.tr
ORCID Profili
0000-0003-1411-0369
WoS Profili
AAG-5110-2019
Scopus Profili
55330793300
YÖK Araştırmacı Profili
43DD5E590083C016
Google Akademik Profili
YZi-UJQAAAAJ&hl=tr&oi=ao
TR-Dizin Profili
720523
Web Sitesi
akademik.ihu.edu.tr/tr/aliosman-kusakci

Araştırma projeleri

Organizasyon Birimleri

Organizasyon Birimi Logosu
Organizasyon Birimi
Yönetim Bilimleri Fakültesi, İşletme Bölümü
Küresel rekabete ayak uydurmak ve sürdürülebilir olmak isteyen tüm şirketler ve kurumlar, değişimi doğru bir şekilde yönetmek, teknolojinin gerekli kıldığı zihinsel ve operasyonel dönüşümü kurumlarına hızlı bir şekilde adapte etmek zorundadırlar.

Adı Soyadı

Ali Osman Kuşakcı

İlgi Alanları

Business Analytics, Artificial Intelligence, Genetic Algorithm, Constrained Optimization

Kurumdaki Durumu

Aktif Personel

Filtreler

2022 - 20232
Filtreleri Sıfırla

Ayarlar

Konu: COVID-19 ×

Arama Sonuçları

Listeleniyor 1 - 2 / 2
  • Küçük Resim
    Yayın
    The impacts of COVID-19 on travel behavior and initial perception of public transport measures in Istanbul
    (Elsevier, 2022) Kuşakcı, Ali Osman; Kuşakcı, Ali Osman; Aydın, Nezir; Kuşakcı, Ali Osman; Deveci, Muhammet; Yönetim Bilimleri Fakültesi, İşletme Bölümü; Yönetim Bilimleri Fakültesi, İşletme Bölümü
    The epidemic disease emerged in Wuhan/China in December 2019, which primarily causes acute respiratory syndrome and spread worldwide in a very short time. Although the countries took numerous precautions, the spread of the virus could not be controlled. Furthermore, due to the inability to maintain physical distance and the excess of shared surfaces, public transport services also increase the risk of spreading. This study analyzes the changes in perceptions and behavior of passengers who use public transportation via a survey. The survey is developed to assess the behavioral change of passengers pre and post-pandemic of COVID-19. Outcomes showed a notable shift among transportation modes due to closure of venues, utilization of distance education, partial curfews in Istanbul. A further focal point of the study is the passengers’ attitudes towards preventive measures and their perceptions on how well responsible bodies have implemented the measures. Thus, it provides valuable insights into the changes in the traveling habits of city residents, which help the policymakers of public transportation.
  • Küçük Resim
    Yayın
    Adapting social media strategies: a comparative analysis of Turkish Airlines, Qatar Airways, and Emirates before, during, and after the COVID-19 Pandemic
    (Bussecon International Academy, 2023) Kim, Tatyana; Kuşakcı, Ali Osman
    In recent years, the aviation industry has transformed significantly, driven by the increasing importance of digital technologies and social media for communication and marketing. The COVID- 19 pandemic accelerated this transformation, posing unprecedented challenges to airlines. The present study investigates how Turkish Airlines, Qatar Airways, and Emirates adapted their social media strategies before, during, and after the pandemic. The research has a threefold focus: (i) assessing pre- pandemic social media strategies, (ii) examining strategy evolution during the pandemic, and (iii) comparing the effectiveness of these strategies before and after COVID-19. By exploring how these airlines leveraged social media to navigate pandemic-related disruptions and maintain vital connections with passengers, this study provides valuable insights. These findings hold significant implications for aviation stakeholders, marketing professionals, and researchers, shedding light on the evolving role of social media in crisis communication and marketing. The study uncovered interesting changes in how airlines use Twitter. After the pandemic, they started using more emojis, and their messages shifted from promoting services to expressing hope during the pandemic and back to promotions afterward. They played with visuals and hashtags. Pricing-wise, they offered discounts for students, different ticket options, and bundled services. In promotions, they focused on being environmentally and socially responsible, user convenience, and specific events. They mainly shared updates on flights, achievements, and travel advice. To engage people, they used quizzes, replied directly to customers, and targeted specific groups. For marketing managers, the study suggests being more customer-focused, emphasizing environmental and social responsibility, offering diverse pricing, celebrating milestones, and creating engaging content. Overall, the findings provide practical insights for adjusting marketing strategies in the ever-changing world of airlines, especially considering the challenges brought by COVID-19.