Kachkar, Omar
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Araştırma projeleri
Organizasyon Birimleri
Yönetim Bilimleri Fakültesi, İşletme Bölümü
Küresel rekabete ayak uydurmak ve sürdürülebilir olmak isteyen tüm şirketler ve kurumlar, değişimi doğru bir şekilde yönetmek, teknolojinin gerekli kıldığı zihinsel ve operasyonel dönüşümü kurumlarına hızlı bir şekilde adapte etmek zorundadırlar.
Adı Soyadı
Omar Kachkar
İlgi Alanları
İslami finans, Sürdürülebilir Kalkınma Hedefleri, Mülteciler, Vakıf ve Zekât, Şeriat Yönetişimi
Kurumdaki Durumu
Aktif Personel
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Yayın Sustainable fashion consumption: The narrative documented from fast fashion brands and factors influencing consumers’ purchase intentions in Türkiye(2024) Shehneh, Mohannad; Kachkar, Omar; Salman, Gülberk Gültekin; Yönetim Bilimleri Fakültesi, İşletme BölümüThis study aims at exploring Turkish consumers’ behaviors toward purchasing green fashion. Amixed-methods approach was used in this study. Six experts from the main brands in the fashion industry inTürkiye were interviewed. A total of 268 questionnaires were collected from Turkish consumers, and theirresponses were analyzed. The theory of planned behavior (TPB) informed the theoretical framework of thisstudy. The main components of the TPB were extended to include perceived consumer effectiveness. Athematic analysis was conducted to analyze and code the interviews. To test the hypotheses, structuralequation modeling (SEM) was conducted. The findings show that the key factors of the TPB, i.e., attitudes(ATTs), subjective norms (SNs), and perceived behavioral control (PBC), as well as perceived consumereffectiveness, significantly impact the intentions of Turkish consumers to purchase sustainable fashion.However, the results highlight some inconsistencies, gaps, and barriers that discourage the purchase intentionsof consumers, including a lack of information, misinformation, greenwashing, green skepticism, a lack of trust,and the high cost of sustainable fashion.Yayın Perception of customers toward the introduction of Islamic banking to Ghana [Book Chapter](Springer, 20224) Yahuza, Jibril; Kachkar, Omar; Yönetim Bilimleri Fakültesi, İşletme BölümüThis study seeks to determine customers' impressions of Islamic banking (IB) in Ghana. As a non-Islamic Sub-Saharan African country, the study's goal is to investigate Ghana's behavioural goals about IB implementation. The recommended approach is based on the 'theory of planned behaviour (TPB),' which is widely utilized in customer behaviour evaluation. This theory consists of belief structures related to behavior, norms, and control that influence consumers' intentions. The questionnaire was designed to be self-administered. The results of the self-administered structured questionnaire were employed to gather information from 312 respondents to investigate banking customers' perceptions of embracing IB in Ghana. SPSS Amos and partial least squares structural equation modeling (PLS-SEM) were utilized in conducting the descriptive technique. The technique of the model shows an acceptable high goodness-of-fit index, and the data is consistent with the statistical model; the measurement model had a good enough validity and reliability, and the Standardized Mean Square Values (SRMR) were acceptable because it was below the threshold. All three predictors were found positive and significant; the attitude of banking customers in Ghana towards IB significantly impacted their behavioral intention to use it when introduced. Similarly, subjective norms were found to be significant and positive, and lastly, perceived behavior control was found to be positive and effective from all three components. Attitude is the most important factor determining a consumer's desire to use IB, and it has the greatest performance value, followed by subjective norms and perceived behaviour control. Nevertheless, perceived behavioural control outperformed subjective norms, which means more awareness must be created to motivate more banking consumers to use IB when introduced.
