Kachkar, Omar
Yükleniyor...
Araştırma projeleri
Organizasyon Birimleri
Yönetim Bilimleri Fakültesi, İşletme Bölümü
Küresel rekabete ayak uydurmak ve sürdürülebilir olmak isteyen tüm şirketler ve kurumlar, değişimi doğru bir şekilde yönetmek, teknolojinin gerekli kıldığı zihinsel ve operasyonel dönüşümü kurumlarına hızlı bir şekilde adapte etmek zorundadırlar.
Adı Soyadı
Omar Kachkar
İlgi Alanları
İslami finans, Sürdürülebilir Kalkınma Hedefleri, Mülteciler, Vakıf ve Zekât, Şeriat Yönetişimi
Kurumdaki Durumu
Aktif Personel
2 sonuçlar
Arama Sonuçları
Listeleniyor 1 - 2 / 2
Yayın Sustainable fashion consumption: The narrative documented from fast fashion brands and factors influencing consumers’ purchase intentions in Türkiye(2024) Shehneh, Mohannad; Kachkar, Omar; Salman, Gülberk Gültekin; Yönetim Bilimleri Fakültesi, İşletme BölümüThis study aims at exploring Turkish consumers’ behaviors toward purchasing green fashion. Amixed-methods approach was used in this study. Six experts from the main brands in the fashion industry inTürkiye were interviewed. A total of 268 questionnaires were collected from Turkish consumers, and theirresponses were analyzed. The theory of planned behavior (TPB) informed the theoretical framework of thisstudy. The main components of the TPB were extended to include perceived consumer effectiveness. Athematic analysis was conducted to analyze and code the interviews. To test the hypotheses, structuralequation modeling (SEM) was conducted. The findings show that the key factors of the TPB, i.e., attitudes(ATTs), subjective norms (SNs), and perceived behavioral control (PBC), as well as perceived consumereffectiveness, significantly impact the intentions of Turkish consumers to purchase sustainable fashion.However, the results highlight some inconsistencies, gaps, and barriers that discourage the purchase intentionsof consumers, including a lack of information, misinformation, greenwashing, green skepticism, a lack of trust,and the high cost of sustainable fashion.Yayın Exploring sustainability approach of the fashion brands in Turkey(Eurasian Research Institute, 2022) Yılmaz, Mustafa Kemal; Kachkar, Omar; Shehneh, Mohannad; Yönetim Bilimleri Fakültesi, İşletme BölümüThere has been an increasing interest in enhancing sustainability measures in fashion industry triggered by concerns on the depletion of the earth resources. The fashion industry is recently held to be responsible for at least 2.1 billion metric tons (4%) of global greenhouse-gas emissions. This comes along with other major impacts including higher rates of water and energy consumption. With this sizable impact on the environment, embracing sustainable actions in production and consumption stages become necessary for the industry. This study explores sustainable approach in the fashion industry of Turkey by focusing on three prominent fashion brands, and discusses the challenges and opportunities that they face. The results are important since Turkey is a key market player in international fashion industry and the fashion industry significantly contributes to the national economy. Employing a qualitative approach, we conducted six in-depth, semi-structured interviews with sustainability directors from three Turkish fashion brands along with some industry experts. We examined the data using a latent thematic analysis. The preliminary findings show that sustainability activities are still in the infant stage in the Turkish fashion industry. Most of the Turkish fashion brands are motivated by reasons other than just concerns about environment. The results indicate that companies are inclined to be sustainable mainly to follow international brands and improve brand image. Even though brands face challenges such as higher production cost, lack of government support, and supply chain problems in sustainability matters they are still optimistic about the future given the increasing awareness of young generation and the strategic vision of the country.
